Digital Marketing Blog

{Beginners Guide} : Why Guest Posting Is Important In SEO

Spread the love

Being a blogger, it is tough to gain more visitors on the blog. An ultimate aim of the blogger is to write quality content and gain traffic. However, content marketing plays an important role in SEO and also contribute to the success of SEO. The guest post is becoming the most result oriented technique in SEO that is used to build backlink. If you are not using guest posting strategy in your business then still you have time to implement the same. Check this article to know why you should consider guest posting in your SEO strategies.

1. Demonstrate Authority

With the help of guest posting, you can explore your writing skills in your respected niche. By writing informative articles on different bloggers website or blog, you get a chance to increase your readership. Moreover, this highlights your work by writing a content that offers a solution to the user. People will start recognizing your work and follow your blog to get a solution in your niche.

Google also monitors your website domain authority (DA) that tells age and authority of your website or blog. Domain authority of the website increases when quality backlinks are taken from high authority websites. It is suggested to get backlinks from your niche websites or blogs only. It will boost the ranking of your blog.

Related: SEO Trends for 2019 That Needs To Be Followed

2. Develop a relationship

By writing an article on fellow bloggers blog or website will develop your relationship with them. Ask them to share your article on their social media platforms; this will increase the views of your article. Their followers will redirects to your article with an aim to read the full article. This can only happen when you have a very strong and friendly relationship with your fellow bloggers. So, actively participate on new blogs to showcase your writing skills.

3. Blog/Website Traffic

 Guest posting is the best way to grow your website traffic. If you participate on high authority sites then you can expect maximum link juice on your website too. Traffic is the main factor that every website owner aims to get on their website. If it’s done in a proper way then guest posting is the best way to get exact sales, It is suggested to optimize your website landing pages, CTAs and other parameters to enhance your website conversion.

4. Increases Your Personal Network

Due to guest posting, it has become easy to connect with the influencers. There are various communities available online that comprises of same niche bloggers that allow guest posting. You can also join such groups and participate in the discussion by collaborating with other co – author’s post. Furthermore, it is suggested to be active by sharing and relying on the post. Accept the proposal of participating and also ask bloggers to participate on your blog.

5. Increase Social Media Shares

After writing a blog next step is to promote on social media platforms. However, social media is the best way to reach with the global audience. If your post is getting maximum shares then your brand is getting maximum reach in the eyes of the audience. Likewise, if you are writing a guest post on a blog that has a great presence on social media then your post will get maximum reach on their social media network. For such a blog network, you can post infographic than just writing a normal content to get maximum engagement.

Related: Top 5 Great WordPress Instagram Plugins

6. Strengthen Your Backlink

There are many bloggers who ask for link exchange. Don’t miss such an opportunity because you get a chance to build the best backlink for your blog. It’s like a barter system in which both the bloggers are exchanging the links in form of the article. This will give great benefit to your SEO.

7. Improve Your Content Writing Skills

Guest blogging requires the best writing skills to be successful. To be the best writer, you need to do content research, adopt the right writing voice for a specific niche audience, perform influencer outreach, etc. At the initial stage, you can start writing content for your blog after that contribute on other bloggers blog.

Final Words

Guest posting is one of the strategies that are used by bloggers or businesses to get visitors or to increase the backlink data. Though, it is a time consuming but gives long lasting results in terms of SEO. In short, it’s a way towards success in online marketing.