![](https://bloggerekta.in/wp-content/uploads/2023/12/search-engine-marketing-collage.jpg)
What, How & Why to Use Google Search Console Insights – Explained
Google Search Console is very well known and needs no introduction.
Well,
Google Search Console is known to those who work on it regularly or run a website and want to monitor its performance.
For newbie,
When you’re ready with your website the question is how to get traffic on the website? Optimization also plays an important role which means SEO and maximum clicks come via organic search results. To optimize data properly, you need a Google tool like Google Analytics to monitor the data.
Google Analytics 4 is driving maximum data but sometimes it becomes difficult to cover all the details we need an advanced tool by Google Google Search Console Insights.
Read: How to Become a Content Writer – [Beginners Guide]
What are Google Search Console Insights?
It collaborates data from Google Analytics (GA) and Google Search Console (GSC) to help content writers and publishers know their content performance, featuring a few key metrics without getting too technical. This tool will allow you to monitor how your content is performing and which posts are trending. Moreover, it will show you a snapshot of pageviews, page duration, and organic search performance on the overview page.
Whereas in another SEO tool., you’ve to search for various reports that need a setup.
It comes into existence in June 2021, it’s worth mentioning that Search Console Insights is unique from Google Search Console. GSC represents webmaster tools that identify whether your website is indexed or not has a crawling problem, etc.
What makes Search Console Insights unique?
Here are some key features that differentiate Search Console Insights from other analytics tools:
- Focus on content performance: Designed specifically for understanding how your content performs in search and resonates with your audience.
- Data aggregation: Combines data from both Search Console and Google Analytics, offering a more comprehensive view of content performance.
- Simplified interface: Presents information in an easy-to-understand format, making it accessible for everyone, regardless of technical expertise.
- Actionable insights: Provide recommendations and suggestions for improving your content strategy.
How does Search Console Insights compare to other analytics tools?
Feature | Search Console Insights | Google Analytics | Ahrefs | SEMrush |
Focus | Content performance in search | Website traffic and user behavior | SEO analysis and backlink tracking | Keyword research and competitor analysis |
Data sources | Search Console, Google Analytics | Google Analytics | Proprietary data + Google Search Console | Proprietary data + Google Search Console |
User-friendliness | Simple and intuitive | More complex, requires technical knowledge | Moderately complex | Moderately complex |
Pricing | Free | Free and paid plans | Paid plans | Paid plans |
Steps to use Google Search Console Insights
There are various ways to access Google Search Console Insights:
- Directly from Google Search Console:
- You’ve to log in to your Google Search Console account.
- On the Overview page, select “Search Console Insights” from the top navigation menu.
- From the Google Search app (iOS only):
- Open the Google Search app.
- Tap your profile picture at the top corner of the screen.
- From the given list > account menu, select “Search Console Insights.”
- By using the direct link:
- You can access Search Console Insights directly by clicking this link: https://search.google.com/search-console/insights/about
- You can Bookmark this link for future access.
- From the ‘Google Search Console in search results’ feature:
- In Google Search, type “Search Console Insights.”
- Click the “Search Console Insights” link that appears in the search results.
Note:
- As of December 2023, the Search Console Insights feature is not yet available on the Android Google app.
- You must have a Google Search Console account and have added your website to access Search Console Insights.
Read: 7 Profitable Blog Niches Must Try In 2022
Have a look below at extra resources that will be beneficial
- Learn how to improve your content with Search Console Insights:https://search.google.com/search-console/insights/about
- Search Console Insights – Google Help:https://search.google.com/search-console/insights/about
Conclusion
Search Console Insights is a powerful tool for content creators and publishers to understand how their content performs in search and resonates with their audience.
It offers a simple and intuitive interface, actionable insights, and valuable data from both Search Console and Google Analytics. However, other analytics tools may be more suitable for specific needs like in-depth website traffic analysis, advanced SEO analysis, and competitor research.
The best approach is to use a combination of tools to gain a comprehensive understanding of your website’s performance and optimize your content for better search engine visibility and audience engagement.
![](https://bloggerekta.in/wp-content/uploads/2023/07/1678952408734.jpg)
Now, working with Hostripples as a Sr. Digital Marketing Executive.
A passionate Digital Marketing Expert and Content Writer was working with MilesWeb.
I am passionate about writing articles related to Information Technology and Digital Marketing. In my free time, I love to listen to songs, spend time with my daughters, and hang around social networking sites to craft new techniques to boost my social media skills.